Convert JPG to AVIF

An image library of JPEGs is the largest thing on the page and the team wants the smallest format that browsers actually support.

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    What actually changes

    JPG and AVIF are not the same picture in two wrappers.

    The JPEG is decoded and re-encoded as AV1 intra. For photographic content AVIF commonly reaches the same perceived quality at 40 to 50 percent of the JPEG's size.

    Worth knowing first

    Lossy input, lossy output. AVIF is efficient enough that it will happily spend bytes preserving the JPEG's own blocking artefacts. Encode from the original capture where one still exists, not from the web-sized JPEG.

    Questions

    JPG to AVIF, answered

    Will the AVIF look identical to the JPEG?

    At a sensible quality setting, yes on screen. AVIF handles smooth gradients better than JPEG, so skies often look cleaner than the source.

    Do I still need JPEG fallbacks?

    For browsers, no. For email clients, scrapers, and older desktop software, yes.

    How to convert JPG to AVIF

    01

    Add your files

    Drop one JPG or two hundred. Batch conversion is not a paid feature here.

    02

    Choose your settings

    AV1 Image File is lossless, so nothing is thrown away in the conversion.

    03

    Download

    Converted and deleted the moment it finishes. Never written to permanent storage.

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